People considering pet presents for Christmas are being urged to buy from reputable breeders in a bid to reduce cases of animal cruelty across the County.

Worcestershire Regulatory Services (WRS) Officers fear that unscrupulous dog breeders are selling popular breeds which may not be healthy or well cared for in a bid to make money.

Increasing vet bills mean that the new owners are often forced to dump the dogs who are continuously ill following a rocky start in life.

Redditch Borough Council’s Portfolio-holder for Worcestershire Regulatory Services, Cllr Lucy Harrison, said: “People looking for a new dog often go to breeders because they want a particular breed, often those which are on trend.

“Unfortunately there are some unscrupulous breeders out there who may not look after the pups – or the mother – very well.

“So please be cautious when choosing your breeder or, if possible, contact your local rescue centre and make a dog’s Christmas by rehoming one. “Remember a dog is for life, not just for Christmas.”

WRS have compiled a list of things to look for when sourcing a reputable breeder including:

• Go to a licensed breeder only
• Make sure you see mum and, if possible, the dad of puppy
• Make sure the pups have been seen by a vet
• Do your homework on the breed you are looking at
• Spend time with the puppy and the mum to make sure they are the right temperament for you and your family
• Make sure you can afford the ongoing costs
• Book in for puppy classes
• Rehome a dog from your local rescue

Worcestershire’s Animal Welfare Officer Pip Griffin said: “Even after more than 30 years doing this job I am still shocked and dismayed by how cruel people can be to these loyal creatures who just want to be loved.

“It is so important to buy from a reputable breeder to ensure you get a healthy dog or, of course, rehome a dog from a local rescue.

“You should also consider the costs of looking after a dog especially vet bills which can soon mount up.

“If dog owners do find themselves overwhelmed by a new pet, please get in touch with WRS officers as soon as possible.”

The WRS team can be contacted on 01905 822799