R19027 Sign Of The Times For Anti Litter Areas

Areas ‘adopted’ by people helping to care for their local environment will have new anti-littering signs erected in them, in a new campaign backed by Redditch Borough Council.

Whether it’s part of a street, green space, or popular pathway that’s been adopted, from next week (March 25) the new ‘Adopt an Area’ scheme will show passers-by that local people are caring for that area.

Cllr Brandon Clayton, Redditch Borough Council’s Portfolio-Holder for Environmental Services, said: “With the Great British Spring Clean just round the corner we are recognising all the people out there who are helping keep Redditch tidy and taking pride in their local community.

“Most people agree littering is socially unacceptable, and when it’s seen that it’s not just the council but also local people who are trying to combat litter I hope that feeling will be strengthened and we’ll see less litter dropped.”

Adopt an Area is the latest in a long tradition of borough council support for civic-minded volunteers, whose efforts complement and enhance the council’s ongoing cleansing and grounds maintenance programmes.

Anyone committed to tackling litter, from residents to schools, charities, community groups or businesses, can take part.

Under Adopt an Area you would choose the area you wanted to ‘adopt’ and register it with the council. You would then receive the guidance, equipment, and collection services for larger quantities of litter you may require, and special signs would be put up in your adopted area telling people that it has been adopted by local people.

You can Adopt an Area or find out more here.

It’s being launched alongside Keep Britain Tidy’s Great British Spring Clean, which sees many anti-litter activities renewed nationwide and runs this year from March 23 until April 23.