Active Kitchen

The Active Kitchen project is bidding to bag a massive cash boost from the Tesco Bags of Help initiative with the help of local residents and their blue tokens.

Active Kitchen was launched last year and is a partnership project between Redditch Borough Council, Oakland Foundation, What’s Your Point?, Positive Activities Zone, YMCA and West Mercia Police and is designed to help families who might struggle to feed and keep their children active during the school holidays.

The project provides a safe place, fun activities and a hot home-cooked meal for local young people helping to reduce Anti-social behaviour, isolation and Holiday Hunger.

After several successful sessions across Redditch, the Sports Development team decided to bid for funding from the Bags of Help initiative to help run the project in areas such as Matchborough, Batchley, Churchill and Woodrow.

The Bags of Help scheme, in partnership with Groundwork, sees grants of £4,000 (1st place), £2,000 (2nd Place) and £1,000 (3rd Place) raised from carrier bag sales in Tesco stores awarded to local community projects.

Three groups in every Tesco region have been shortlisted to receive the cash award and shoppers are being invited to head along to Tesco stores to vote for who they think should take away the top grant.

The Active Kitchen project was successful in becoming one of these groups, and now needs as many residents as possible to help them by voting.

Head of Leisure and Cultural Services, John Godwin, said: “The council’s Sports Development Team and partner organisations have worked really hard to get the Active Kitchen project off the ground and it has been a great success, helping lots of children and their families across the borough. It’s fun and it’s friendly but it also provides a vital service and this grant could mean even more local children benefit.”

Voting is open in local Tesco stores throughout May and June. Customers will cast their vote using a token given to them at the check-out in store each time they shop and can pop it in the corresponding box on their way out.

Tesco’s Bags of Help project has already delivered over £43 million to more than 10,000 projects up and down the UK. Tesco customers get the chance to vote for three different groups every time they shop. The results of the vote will be released in July once votes have been counted.

Alec Brown, Head of Community at Tesco, said: “We are absolutely delighted to open the voting. There are some fantastic projects on the shortlists and we can’t wait to see these come to life in hundreds of communities.”

Groundwork’s National Chief Executive, Graham Duxbury, said: “We’ve been thrilled to see the diversity of projects that have applied for funding, ranging from outdoor classrooms, sports facilities, community gardens, play areas and everything in between.
“We’re looking forward to learning the results of the customer vote and then supporting each group to bring their project to life.”

For more information about Active Kitchen, please contact the Sports Development Team.